Facebook e-ticket sales? Sell your guest list spot? Is this what the music industry needs?

The secondary ticket market has always been a hot topic of conversation with different vendors taking a varied stance, with the touting of e-tickets on Facebook being the hardest to handle.

Surely you've seen it right? Somebody in the scanning queue outside your favourite club turns up and their ticket has already gone in. It's mortifying, watching some poor bugger get turned away because the night has sold out - and they normally take it out on the door staff. It's frustrating to see...

The latest "innovation" is an app where you can sell your +1 guest list spot. So those who are "in the know" get 2 free tickets and profit from one. Where does the club profit from this?
The simple answer is they don't...

Entr. The latest technology innovation that profits off club promoters.

Promoters give away X amount of free entry tickets to friends and clients, or as favours... For a sold out event, these tickets could have easily been sold through authorised vendors, putting more money back into a struggling dance industry. Instead, some smart arse sells their free spot and makes £20 that they weren't really entitled to. 

It's definitely a new grey area to throw into the mix... The buyer is supposedly safe as you're only charged once you've got into the club, but how do promoters expect to handle this? 

Most promoters refuse people if they find out that the guest list spot has been sold, and have a tendency to cut ties with the seller. It's more than frowned up.

We're curious to hear your views... Do you think this is the right step forward? Are you a promoter? 
Get in touch with us on social media, let us know what you think.

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